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Hey there, I joined the community cause I'm addicted to coffee...no matter where I'm at. I'm a particular fan of Peet's though and I've been there once and that was when I still lived in California. I had been to the one in Sacramento, and since then I've been hooked! It's kind of a bummer that I live in Washington and the closest Peet's around here is in Seattle...I figured they'd be all over the place but guess not. :(

Jan. 21st, 2008

Is it just me or are our customers amazing?

Even the surly ones, I can still win them over. I don't get any of the barking, the rudeness, the hostility I did at Sbux.

I couldn't be happier with where I'm at and where I'm going with this company.

It's going to be a fun ride.


Hopefully some other Peetniks with find this joint soon.

Here's what I think today:

(Bit of background. I worked at the "green apron" place for almost 2 years as a shift supervisor, I was recently hired at Peet's after leaving Sbux and I couldn't be happier. As time goes on, I'm sure we'll all learn one anothers stories, and I look forward to each one.)

The entire time I worked at Sbux in Sac, I was never referred to by name. I was "Hey you," or "Miss," or just the person the customer would snap their fingers at and point to something, implying they needed it.

Sbux doesn't do name tags. We become faceless, nameless bodies meant only to serve and fulfill needs. I don't know if this adds to the whole, "you come to one Sbux, you come to every Sbux" vibe, or if it's intentional to remind us just how inconsequential we all are. We are one mass, shifting and moving. We are not singular, we are plural. We are not one, we are all.

We are not allowed to stand out in any way. Khaki shirts and pants or black only. No piercings, no tattoo's. No unnaturally colored hair. No personality. No individuality. Just bodies meant to serve. Green aprons milling about making sure your experience is timely and exactly like the experience you would have at any other Sbux.

Peet's has name tags. Peet's allows tattoo's. Peet's allows ANY color hair, facial piercings, and has a tiny dress code- no BLUE jeans. I can wear magenta jeans, I can wear green jeans. I can let my freak flag fly.

And today, when an old man called me by name, I felt great. No one instance of someone saying my name has meant as much to me as that smiling old man telling his friend "It's Katie's first day!"

And later when another old man told me I was the illustrated lady, I just smiled. I get to be me again. I get to just be me.


It just feels good to be recognized as a human being again.

It really does.


Peetniks - Baristas with funk.
Peet's Coffee

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January 2008


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